Hard to brie-lieve: Cheeselandia won’t return to SXSW this year
Sadder things have happened, sure. But, the saddest news out of the pre-South by Southwest 2020 fanfare so far is that there will be significantly less cheese than in recent years.
Cheeselandia, which first popped up at SXSW in 2018, confirmed in a tweet last month that it will not be returning to the festival this year. The company, which works to promote specialty Wisconsin cheeses across the country, offered SXSWers a 70-foot-long cheese board in 2018 and a festival themed cheese world last year.
Hey @NossBoss! We sadly won't be attending SXSW this year, but fear not—we'll continue our cheesy tour 'round the nation and more 'gouda' surprises are in store... so stay tuned!— Cheeselandia (@Cheeselandia) January 9, 2020
Both activations proved wildly popular, with lines often forming to get in.
Who wins @sxsw? The @WisconsinCheese team who pulled off World’s Longest Cheese board. It’s incredible and I may go back and sleep there tonight just to do it all over again tomorrow. All the goods on IG and FB Live :) #SXSWisconsin pic.twitter.com/futOoGKKs2— Lisa Grimm (@lulugrimm) March 13, 2018
If you’re really after the cheese, though, Cheeselandia has promised more stops on its tour around the country, which it announces both on its website and Instagram.