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HEB Quest for Texas Best contest is now open to non-food businesses

Addie Broyles
Austin 360
The Central Texas-based company Tamale Addiction was a finalist for a Quest for Texas Best competition in 2018.

Way back in 2014, H-E-B had an idea. What if we hosted a competition to find new Texas-made products that their makers hope to sell at our stores?

The San Antonio-based grocer developed its Quest for Texas Best contest, and hundreds of food companies applied. Judges eventually named a winner — Frio Farm, a Hill Country-based extract and pie company — and realized quickly that they wanted to turn this into an annual event. 

More:Tiny Grocer revives longtime market on South Congress with Austin products, deli

Almost every year since, H-E-B has put out the call for applicants and given away hundreds of thousands of dollars in prizes. Many contestants end up at H-E-B anyway, including the Williamson County-based Texas Sweet Heat Jam Company. 

The company did not host the competition last year because of COVID-19. The contest returns for 2021 and is now open to non-food businesses, including beauty items, toys and home goods. Texas-based businesses can apply through April 7. Finalists will present in front of a panel of judges in August in the hopes of winning a $25,000 grand prize. You can find the application at

In other H-E-B news, the company announced last week that it would finally break ground on its first North Texas store located in Plano. The target open date is fall 2022.

More:Torchy's Tacos opening a new South Austin location near HEB this fall