Dress like Elvis, get free food at Chuy's celebration of the King
The founders of Chuy’s were working with a pretty small budget when they were rushing to open what would eventually become arguably the defining Austin Tex-Mex brand. With $20 in their pockets, they had to go cheap. They found an oversized velvet Elvis painting for sale near their restaurant on Barton Springs Road, and with that they had their signature decorative piece. They also ended up accidentally landing on an image that would help define the restaurant’s aesthetic, as diners started to bring in their own memorabilia to add to a growing Elvis shrine.
Thirty-six years and 100 locations later, Chuy’s still honors the King, with t-shirts, on its menu (the Elvis Presley Memorial Combo and the Elvis Green Chile Fried Chicken are two of the restaurant’s best dishes) and with an annual party on the late Tupelo, Miss. native’s birthday.
The celebration continues on January 8, as all Austin-area Chuy’s locations will commemorate Elvis’ 84th birthday with food and drink specials and performances by Elvis tribute artists. To help diners get into the excitement, the restaurant will give a free entree to any diner who dresses as Elvis or his wife, Priscilla Presley.
Food and drink specials include $1 off the aforementioned Elvis-themed dishes and $1 off of Grade House Ritas.
“At Chuy’s, Elvis never left the building, and he lives on as our patron saint of Tex-Mex,” Chuy’s vice president of marketing Ashley Ingle said.
The many Elvises (Elvi?) will perform at the following times at area Chuy’s: 1728 Barton Springs Road (5 to 7 p.m.), 10520 North Lamar Blvd. (6 to 8:30 p.m.), 11680 N. Research Blvd. (5 to 7 p.m.), 2320 North I-35 (5:30 to 730 p.m.), 4301 W. William Cannon (5 to 7 p.m.), 4911 183A Toll Road (5 to 7 p.m.).