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Rene Ortiz and Robert Rodriguez team to give away tacos at Fresa’s

Matthew Odam

Film. Art. Music. TV. Tacos.

Robert Rodriguez is expanding his reach.

The filmmaker and El Rey TV network honcho has partnered with chef Rene Ortiz to bring the El Rey taco to the menu at Fresa’s, the rotisserie-chicken specialists at 915 N. Lamar Blvd.

The taco features slow-cooked brisket topped with tangy escabeche, shredded cabbage, and Beto sauce. The taco will be introduced this weekend as part of Fresa’s new menu, and Fresa’s will give one free El Rey taco to guests who purchase any two tacos.

The gastronomical gimmick is the latest in a wave of recent marketing from El Rey, which celebrated the network premiere of its marquee show “From Dusk Till Dawn: The Series” on Tuesday, following a world premiere screening at SXSW on Saturday. (Limit one free taco per customer while supplies last.)