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My Fit Foods expands into area H-E-B stores

Pam LeBlanc, Fit City

Staff Writer
Austin 360

It just got easier to lay your hands on a quick, healthy meal, something athletes who also hold down full-time desk jobs always need.

My Fit Foods, which operates four free-standing stores in Austin where you can buy freshly made, packaged meals to go, has opened kiosks at two area H-E-B grocery stores — one at 6900 Brodie Lane near William Cannon Boulevard and another at 603 Louis Henna Blvd. in Round Rock. The company is in talks to expand to additional stores but has announced no specific locations, Area Director Jennifer Ford said.

The meals have earned a growing following among several local fitness groups, including the ATX100 and ATX50 groups at RunTex and some Cross Fit aficionados.

I've tried a few, including Atlantic baked salmon, which came with quinoa and steamed broccoli, and lean lemon turkey, made with ground turkey.

"The big thing is everything you pick up is balanced with lean protein, low glycemic carbs, veggies and healthy fats. Everything that goes into our meals is thought through," Ford said.

Each H-E-B will offer a different selection of entrées based on customer requests. Expect to see the more popular items, such as Fit Mac, turkey pasta, salads and turkey meatloaf. Prices are $6.79 for a small entrée and $8.29 for a medium entrée.

The kiosk concept was borrowed from Houston, where My Fit Foods started and has seven H-E-B outlets. The company is pushing the meals, which come in disposable plastic trays, as a fresher option to frozen offerings, which are often high in preservatives and sodium.

My Fit Foods meals contain lean meats, only low glycemic carbohydrates and no preservatives, Ford said.

3M Half Marathon

The 2012 3M Half Marathon and Relay sold out in record time this year, registering 6,000 runners for the Jan. 29 race.

It's the third sellout and earliest yet for the race, which will follow a slightly different route this year.

The race is still a downhill, point-to-point run that starts on Stonelake Boulevard, near the York Boulevard intersection. But instead of crossing U.S. 183 and meeting up with Mesa Drive, runners this year will head north to Braker Lane, then east across MoPac Boulevard. From there, they'll run south, tracing Shoal Creek Boulevard and Great Northern Boulevard before shifting farther east again along 45th Street to Duval Street.

The new route finishes on Congress Avenue near the Bob Bullock Texas State History Museum, instead of at Waterloo Park.

Race organizers changed the course because of scheduled construction at the park.

Also new this year? A health and fitness expo that coincides with packet pickup at the Norris Conference Center, 2525 W. Anderson Lane, Suite 365, behind Northcross Mall.

The 2012 race benefits Communities In Schools of Central Texas, part of a national dropout prevention network serving more than 50 campuses in five school districts in Central Texas.

Land Rover TriRock Austin

The Austin Triathlon is getting a new name, a new owner and a new emphasis on music.

The race, which last year attracted more than 2,000 athletes and was named to Outside Magazine's list of 15 Best Big City Races in America, will be rebranded as the Land Rover TriRock Austin.

It's scheduled for Labor Day (Sept. 3) at Auditorium Shores on Lady Bird Lake.

Athletes can choose between a relay and Olympic or sprint distance triathlons. The triathlon will include live bands along the swim, bike and run courses, as well as a post-race party and concert.

Competitor Group Inc. and High Five Events are partnering to put on the event. Race director and event co-founder Dan Carroll will continue his role as an operating partner. Jack Murray, co-founder of the event and owner of Jack & Adam's Bicycles, will still be involved, too.

"Austin has long been the hub of triathlon in Texas, as well as one of the triathlon hotspots in the country," Carroll said.

"With its scenic downtown course under the backdrop of the Austin skyline, this is a perfect end-of-summer event to highlight a Labor Day weekend getaway," he said.

Scott Dickey, president of CGI, said the new team plans to grow the event into one of the premier triathlons in the country.

The TriRock Series started in San Diego in September 2010. That race includes, among other divisions, one for beach cruiser bicycles.

The Austin race will be the fifth race in the series, which also includes events in Annapolis, Md., Seattle and New York.

All participants will receive a finisher's medal, technical T-shirt, red carpet finish, post-race breakfast and access to the post-race concert and beer garden.

For more information, go to TriRockSeries.com.

pleblanc@statesman.com; 445-3994