SXSW 2020 isn't here, but side party clues already trickling in
We’re roughly six weeks out from the 2020 South by Southwest Festival and Conference, and the sharp-eyed bloggers over at festivalsaviors.com stumbled upon a calendar on the Austin Center for Events website that shows city special event permit applications. If you skip ahead to March, you can see a daily rundown of events under consideration by the city for each day of the festival.
According to a William Manno, director of ACE, this calendar is being used by his office. Due to a glitch in the system it lists all events, including those that have been approved, as “in review.”
“If during review, the event is denied, withdrawn, or canceled, status is updated and it will no longer appear on (the) calendar,” Manno said.
The list includes offical and unofficial SXSW events and the deadline for permit applications is Feb. 7, so some notable parties that don’t appear on the list, including the Fader Fort, Thrasher’s annual throwdown and Whole Foods’ rooftop bash, might still be coming.
Locals will be happy to know that several perennial faves, including the Waterloo Records day parties, Hotel San Jose’s South by San Jose and three nights of free official showcases at Vic Matthias Auditorium Shores already have permits in.
During the Film and Interactive portion of the festival, Mashable has applied to bring the Mashable House back to the Main from March 13-15, Disney is aiming to host a “New Mutants” Fear Hour from March 12-14 at Banger’s on Rainey St. and Tito’s has an application in for an spring event in the strip of businesses on Academy Drive that includes the legendary Arlyn Studios on March 14-15. (There’s a good chance most of us are not invited to that one.)
There’s a permit in for a Hemp Showcase that runs from March 12-22 at 906 E. Fifth St., the building that houses Dub Academy, Bumble has applied to host an event at Jo’s Coffee on Second Street from March 13-18 and air freshener company, Poo-Pourri has applied to bring their Giant Poo Experience (yes, this is a thing) to a food truck court on East Cesar Chavez Street.
Diversity and inclusion nonprofit, EQ Austin, has applied for an event at the Mexican American Cultural Center from March 13-21 and the Pan Americana Festival has an application in for an event at the same space from March 18-21.
We’re not seeing the crazy branded activations of yesteryear, like when Public Enemy played in a giant Doritos vending machine just off Sixth Street, but If these permits pan out, we can expect a meditation station on Navasota Street from March 13-22, Sun Radio Sessions at Radio Coffee and Beer from March 17-22 and Utopia Sessions at Zilker Brewing from March 19-21.