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Where are the hooks? Literally everywhere at the fest

Kayleigh Hughes Special to the American-Statesman
Charly Bliss is one of our pop picks for SXSW Music 2019. [CONTRIBUTED BY EBRU YILDIZ]

Who doesn't love a good earworm? Check out these pop artists playing South by Southwest Music Festival this year.

Charly Bliss. Brooklyn power pop band Charly Bliss landed on the scene in 2017 with their debut album, "Guppy," which won hearts thanks to big swingy guitar hooks and lead singer Eva Hendricks’ one-of-a-kind, candy-coated vocal chirp. The band’s thoughtfully romantic and savvy lyrics and joyful onstage energy certainly don’t hurt, either. (11 p.m., March 13, Lucille; 10 p.m. March 16, Scoot Inn)

Vincint. Queer Philadelphia artist Vincint delivers soulful, heart-on-your-sleeve pop with a powerhouse voice. The balladeer made a name for himself as a finalist on the singing competition "The Four," wowing audiences with performances like an emotional cover of Radiohead’s “Creep.” But his original music will knock you out with its irresistible 1980s-tinged expressions of longing and desire. (11:25 p.m. March 12, Parish)

Flavia. Los Angeles-based singer Flavia has only released three songs so far, but she’s worth keeping an eye on for her danceable electro-pop. Over clinky, clubby beats, Flavia sneakily delivers edgy lyrics with powerful, soulful sincerity. Flavia makes music for young lovers striving for connection during late nights filled with bright lights. She's spot-on at conveying the epic feeling of those moments. (9:20 p.m. March 16, Mohawk indoor)

Japanese Breakfast. After two full-length records, Korean-American musician Michelle Zauner is on her way to becoming indie-pop royalty. She makes haunting, addictive, hook-filled songs with profound and sharply specific lyrics about loss, lust, mourning and longing. Japanese Breakfast is a singular artist, bringing out the splintering beauty of terrible sadness. (6 p.m. March 15, Container Bar; midnight March 15, Lustre Pearl)

» MORE: Find a SXSW side party in our guide

Sir Babygirl. Playing a liberating game of gender mix-and-match, Sir Babygirl makes music that label Father/Daughter Records calls “unabashedly bubblegum” and “unashamedly queer.” The Hanover, New Hampshire, native’s propulsive, vocal-forward pop picks apart social dynamics with sincerity and frankness, while keeping you dancing all the time. (12:20 a.m. March 15, Palm Door on Sabine)

Naiboi. Hailing from the Kenyan capital city of Nairobi, Naiboi is bringing his sexy, rhythmic Afropop to SXSW. It’s impossible not to dance to the artist’s vibrant, club-friendly tracks, and he’s guaranteed to deliver a high-energy set with a party vibe. The explosive, percussive artist brings the swagger. (March 15, Highland Lounge, time TBA)

Holiday Sidewinder. You’re not going to find anyone else like Holiday Sidewinder during SXSW. Brash, dreamy and irresistible, the Australian songstress brings 1980s pop magic into 2019 with a sexy neon aesthetic and catchy, feminist takes on lust and love. Her music is shiny and bouncy, but it also cracks like a whip. (midnight March 14, Iron Bear)

Lucy Whittaker. British artist Lucy Whittaker calls her music “proper pop.” Each song she’s released so far sounds like a radio-friendly future hit, infused with Whittaker’s strong, emotional vocal power. The queer singer’s latest release is “Curious,” one of several tracks that embrace her LGBTQ identity. She’s got the chops of pop superstars like Katy Perry or Carly Rae Jepsen but with the down-to-Earth vibe you’d expect of a cool girl from Leeds. (10:20 p.m. March 16, Edwin's)

Madge. Madge is destined for stardom. The L.A. artist, who comes from a Utah Mormon background, crams her lo-fi bops with addictive hooks and playful electronic flourishes, topping them off with clever lyrics sung with a dizzyingly smooth confidence. Madge’s stunning, minimalist aesthetic completes her sparkling weirdo-pop package. (1 a.m. March 13, Palm Door on Sabine)

Tasha. Chicago songstress Tasha refers to the music she makes as “bed songs.” They are soft, comforting, delicate pop. “I believe in bubbles on my nose,” she announces on the opening spoken word track of her debut full-length, Alone at Last. Tasha makes creamy, dreamy soundtracks for introverts, and her gentle warmth is powerfully arresting. (2 p.m. March 14, Scoot Inn; 10 p.m. March 14, Cheer Up Charlie's; 11:25 p.m. March 15, Palm Door on Sabine)

Bad Sounds. Bad Sounds — aka British brothers Ewan and Callum Merrett — deliver earwormy pop with unmistakably Bristolian accents. The duo's sunny and bright, goofy and just plain fun. They’re set to put a smile on the face of every crowd member this SXSW, with their shaggy charm and good-time vibes. (1 a.m. March 14, Swan Dive; 11 p.m. March 15, British Music Embassy at Latitude 30)

Chung Ha. Never fear, because K-pop definitely has a presence at SXSW this year, perhaps best represented by Chung Ha’s joyful, sugary bops. The singer has racked up tens of millions of Spotify listens on songs such as “Gotta Go” and “Rollercoaster.” She’s poised to make America love her just as much as the rest of the world does. (11:20 p.m. March 13, ACL Live at the Moody Theater)