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The Hello Kitty Cafe Truck is coming back to Austin for SXSW

Katey Psencik

Last summer, the Hello Kitty Cafe Truck popped up at Barton Creek Mall in Austin to serve up mobile cuteness.

It’s coming back next week in the midst of the South by Southwest madness to serve up a new batch of “exclusive goodies and limited-edition collectibles” like a giant cookie, pocket pies, keychains, headbands, T-shirts and more.

Have you ever seen bottled water this cute?

It’ll be at The Domain on Saturday, March 17 from 10 a.m. to 8 p.m.