'You know we don't stop': BTS tops Billboard charts (again), breaks world records with 'Butter'
BTS' "Butter" is melting the charts.
"Butter," the K-pop group's second song performed fully in English, debuted at No. 1 on the Billboard Hot 100 songs chart, unseating Olivia Rodrigo’s “Good 4 U,” which took the top spot last week.
BTS has now also become the seventh artists to earn their first four Hot 100 No. 1 in less than a year, joining the likes of The Beatles and Mariah Carey, according to Billboard.
"Butter" had 32.2 million U.S. streams and 242,800 units sold in the week ending May 27, according to Nielsen Music/MRC Data. It also drew 18.1 million radio airplay audience impressions.
Topping the charts (again) isn’t all BTS accomplished with “Butter.” RM, Jin, Suga, J-Hope, V, Jimin and Jungkook used their superstar glow to break a handful of world records.
The song's music video was the biggest premiere in YouTube history, drawing in 3.9 million concurrent viewers for its May 21 premiere. BTS broke its own record that was set when “Dynamite” attracted 3 million concurrent viewers, according to the official YouTube blog.
The video also set a new all-time record for YouTube video views in the first 24 hours, garnering over 108.2 million in the first day, according to YouTube. (No surprise, but the previous record holder was BTS when “Dynamite” got 101.1 million in 24 hours.) As of publication, the video had more than 270 million views.
After the single dropped on Spotify, it garnered 11,042,335 global streams in just one day, breaking the record for the most streamed track on Spotify in the first 24 hours (beating Ed Sheeran and Justin Bieber's “I Don't Care" by 64,946 streams.)
"Butter" also broke Amazon Music records. Globally, BTS’ “Butter” received the most first-week streams of any song in the history of Amazon Music. Global first-week streams of “Butter” on the platform more than doubled that of the group’s previous song, “Dynamite.”
As of April, BTS became the most streamed group on Spotify, with about 16.3 billion streams (Coldplay previously held this record).
These latest accolades brings BTS’ number of records up to an incredible 23, making them one of the most successful music groups in Guinness World Records history, the organization said.
Earlier this year, BTS made history as the first time a Korean pop act to receive a Grammy nod. At a global press conference for “Butter”, the group didn’t shy away from their lofty hopes and expectations for “Butter.”
“We are thinking of the Grammys," said RM when posed with a question about “Butter” receiving recognition from the Recording Academy. “We will do whatever we can to set (winning a Grammy) as a goal.”
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