'God put it here': Willie Nelson is launching a cannabis convention
It's no secret that Willie Nelson loves marijuana.
Throughout his long and storied career, the "Roll Me Up And Smoke Me When I Die" singer has been open about his ongoing relationship with the devil's lettuce. In 2015, as marijuana legalization within the United States expanded, he launched his own recreational brand, Willie's Reserve. A few years later he followed it up with the wellness brand Willie's Remedy, which features hemp cannabidiol (CBD) products. (CBD products do not contain THC, the intoxicant compound in marijuana, and are legal in Texas.)
Now Nelson and Luck Presents, the company behind his popular Luck Reunion festival, have announced a new cannabis convention called Luck Summit: Planting the Seed. The inaugural event is scheduled to kick off on April 26 and continue through the country music legend's 88th birthday on April 29.
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What to expect at Willie Nelson's virtual marijuana convention
According to a news release, the multi-day virtual event aims "to destigmatize, educate and promote cannabis culture in an informative and entertaining way."
Hosted by singer-songwriter Nathaniel Rateliff, the event will look at the cannabis plant through the lenses of history and science as well as entertainment and culture. It will include panel discussions and keynote speakers alongside "musical collaborations, comedy sketches, cooking demonstrations, health-focused activities and more."
“I think people need to be educated to the fact that marijuana is not a drug. Marijuana is an herb and a flower. God put it here. If He put it here and He wants it to grow, what gives the government the right to say that God is wrong?” Nelson said in a statement.
To gain admission to the summit, cannabis enthusiasts and the cannabis curious must make a donation of $10-$500 to HeadCount's Cannabis Voter Project, an organization that registers voters who are interested in cannabis policy.
“Texas and the rest of the United States are sitting at a cannabis crossroads right now," Headcount director Sam D'Arcangelo said in a statement. "There's no better time to celebrate how far we've come and have a conversation about where cannabis legalization goes from here."
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