Apple plans 5-day iTunes Fest during SXSW
Editor’s note: This article was originally published February 19, 2014
Apple plans to make a splash at South by Southwest this year, unveiling plans Wednesday morning for its five-day iTunes Fest set for March 11-15.
Performers will include Coldplay, Imagine Dragons, Pitbull, Keith Urban and ZEDD.
All shows will take place at ACL Live and, for music lovers who can’t attend in person, performances will be streamed via Apple’s iTunes store.
“The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” Eddy Cue, Apple’s senior vice president of Internet software and services said in the company’s announcement. “We’re excited about the incredible lineup of artists performing and South by Southwest is the perfect place to debut the first iTunes Festival in the U.S.”
Additional details on the festival, including how to get tickets, are expected to be released soon.