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SXSW hip-hop: Nas, B.o.B., A$AP Mob to play Mass Appeal Mag showcase

Deborah Sengupta

Editor’s note: This article was originally published March 5, 2014

Update: Yahoo has teamed with Kanye West’s GOOD Music label to produce a show at Brazos Hall featuring Big Sean, Pusha T. Cyhi The Prince and King Louie. No word yet on whether Kanye himself will show.

Brian Hobbs, hip-hop programmer for the South By Southwest Music Festival announced the lineup for this year’s Mass Appeal Magazine showcase at the Austin Music Hall via the fest’s online radio station SXSWfm this afternoon. The showcase will feature Atlanta rapper B.o.B. backed by a live band. The entire A$AP Mob will also be on the bill. Hip-hop legend Nas will headline.

Yesterday the festival announced that heavyweight rapper 50 Cent will headline a showcase at 1100 Warehouse on Tuesday, March 11. The show will be live-streamed via social media sharing app Hang w/.