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Music blogger awards celebrate underground artists

Deborah Sengupta

Editor’s note: This article was originally published February 26, 2014

The newly minted Austin Music Blogger Alliance will host the first AMBA Awards ceremony on Thursday night at Spiderhouse Ballroom. The alliance features nine independent Austin music blogs including Austin Town Hall, OVRLD and Republic of Austin. The bloggers pooled resources to name their favorite bands, artists, albums, EPs and songs. They will also name their favorite venue, DJ and music photographer.

According to John Laird, who runs the blog Side One Track One, the bloggers decided to shift their focus away from the top tier of Austin talent, which frequently gets attention from local and national media outlets, and to emerging artists. He described them as “the mid-level to lower level acts that are doing a lot of great stuff but aren’t at the point where they get a ton of publicity.”

Magna Carda, Shivery Shakes, Jess Williamson, A Giant Dog, Orthy and Mirror Travel are scheduled to play at the show, which starts at 8:30 p.m. Tickets are $12 in advance, $15 at the door (