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Kendrick Lamar rounds out the lineup for iTunes Festival

Deborah Sengupta

Editor’s note: This article was originally published February 27, 2014

Kendrick Lamar has been added to the bill for the iTunes festival at SXSW. Lamar will perform alongside fellow Black Hippy collective member Schoolboy Q and new Top Dawg Entertainment signee Isaiah Rashad. Lamar will play the festival on Wednesday, March 12. Previously announced artists include Coldplay, Soundgarden, Keith Urban and Pitbull.

Lamar had a fantastic 2013 that included a red hot SXSW streak, a killer ACL set and shameful, social media rage-inducing snubs of his excellent album “Good Kid/M.a.a.d. City” at the American Music Awards and the Grammys. Worth noting that with the addition of Kendrick Lamar the entire Black Hippy collective will be in town for SXSW 2014.

UPDATE: Also added to to the lineup, opening for Soundgarden on Thursday, March 13, are Band of Skulls and Capital Cities.