Survey asks Austin musicians, workers to ‘stand up and be counted’
The City of Austin Music Office has commissioned Titan Music Group, an industry consulting company, to create an extensive online survey assessing the needs of the local music industry. The survey is intended for performing musicians and anyone who does paid or unpaid work in support of the Austin music scene. It covers a broad range of topics from available resources such as access to publishing companies and public relations firms to educational development opportunities and cost of living.
According to Don Pitts, the city music manager, information gleaned from the survey will be used to develop specific action items for his office. “The data we get from this initiative will be the foundation of our three and five year plan moving forward,” he said. “We’re looking at this as a mandate from the music community.”
Pitts says response to the survey so far has been positive. His office hopes to get a minimum of 5,000 responses before the Jan. 15 end date.
Pitts also points out that while his office is hosting the survey online, they had a hands off approach to the content. Titan held a number of formal focus groups with industry professionals to identify key obstacles and challenges to local musicians. “Part of (our) goal is to find out how well we’re doing and where we need to improve,” Pitts said.