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Sunday's best SXSW bets

Staff Writer
Austin 360
‘The Central Park Effect' – which explores the variety of birds in the New York park and the people who watch them – has a screening today at 4 p.m.

Digital Sport: Know More, Do More. Comedian and talk-show host Jimmy Fallon will moderate a discussion with Stefan Olander, vice president of Nike Digital Sport; Fred Santarpia, general manager of Vevo; Andrew Wilson, president of EA Sports; and Allyson Felix, an Olympic track and field gold medalist. The talk coincides with the introduction of a new Nike product, the Nike+FuelBand, which is a wearable fitness gadget that looks like a wristband. (11 a.m., Hilton, Salon H, 500 E. Fourth St.)

Barry Diller Interview: State of the Content Industry 2012. The executive behind the creation of Fox Broadcasting and the current chairman of IAC/InterActiveCorp talks with CNN anchor Ali Velshi about digital freedom, net neutrality and the latest developments on the online content landscape. (11 a.m., Austin Convention Center, Ballroom D.)

Screening of ‘The Central Park Effect.' One of this year's finest SXSW documentaries explores the variety of birds that descend on New York's Central Park. At its heart, the film celebrates nature and the people who take the time to notice the marvels in their midst. Among the birdwatchers is novelist Jonathan Franzen, who admits that his hobby is peculiar — but rewarding. (4 p.m. today, Vimeo, 201 Trinity St.; 4:15 p.m. Monday, Alamo South; 1:45 p.m. Thursday, Alamo South.)

Screening of the dark comedy ‘Los Chidos.' El Paso director Omar Rodriguez Lopez takes us into the fictional, mind-blowing world of the Gonzales family, which owns a tire shop/junkyard on the outskirts of a Mexican metropolis. When an American industrialist has a flat tire and shows up at their door, he enters a bizarre world of highly questionable behavior. (1:45 p.m. today, Stateside; 9 p.m. Monday, Alamo South; 6:15 p.m. Thursday, Alamo Ritz.)