Alamo Drafthouse has a problem with Greg Abbott’s new texting ad
There is an a priori roundness about this story, like “water is wet.”
About ten days ago, Greg Abbott’s campaign released this ad to movie theaters. It shows Abbott in a darkened theater, encouraging patrons to text “FREEDOM” to a particular number to support his campaign.
Now, talking or texting or Facebooking or Tindering is a huge no-no over at the Alamo Drafthouse, as anyone who has ever gone to an Alamo knows very well, which promptly released a response video, which quotes the original, with “TWEET #DONTTALK FOR QUIET CINEMAS.
The “Don’t Talk” Alamo PSA series has used political figures before, but not quite like this.
“The only thing worse than talking in a theater is a politcian talking in a theater telling you to text,” said Alamo Drafthouse head honcho Tim League in a press release. “At the Alamo Drafthouse, we believe in two things: freedom and quiet cinemas.”
Back on the July 14, ABC New political director Rick Klein tweeted:
League broke the Drafthouse PSA on Tuesday:
Austin Sanders tweeted “@GregAbbott_TX, can you clarify your stance on talking/texting in movie theaters? Your ad indicates you approve,” while Irma Reyes tweeted “But seriously, why is Abbott telling folks to text during a movie?”