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Alamo Drafthouse has a problem with Greg Abbott’s new texting ad

Joe Gross
jgross@statesman.com

There is an a priori roundness about this story, like “water is wet.”

About ten days ago, Greg Abbott’s campaign released this ad to movie theaters. It shows Abbott in a darkened theater, encouraging patrons to text “FREEDOM” to a particular number to support his campaign.

Now, talking or texting or Facebooking or Tindering is a huge no-no over at the Alamo Drafthouse, as anyone who has ever gone to an Alamo knows very well, which promptly released a response video, which quotes the original, with “TWEET #DONTTALK FOR QUIET CINEMAS.

The “Don’t Talk” Alamo PSA series has used political figures before, but not quite like this.

“The only thing worse than talking in a theater is a politcian talking in a theater telling you to text,” said Alamo Drafthouse head honcho Tim League in a press release. “At the Alamo Drafthouse, we believe in two things: freedom and quiet cinemas.”

Back on the July 14, ABC New political director Rick Klein tweeted:

http://twitter.com/rickklein/status/488678636573442050

League broke the Drafthouse PSA on Tuesday:

http://twitter.com/timalamo/status/491768367167307776

Austin Sanders tweeted “@GregAbbott_TX, can you clarify your stance on talking/texting in movie theaters? Your ad indicates you approve,” while Irma Reyes tweeted “But seriously, why is Abbott telling folks to text during a movie?”