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Founder of Austin-based Bumble says she received threats after banning gun photos from app

Katey Psencik
Whitney Wolfe Herd, Bumble CEO, chats with her staff at Bumble's Austin headquarters, which opened in August.
      Erika Rich/ for American-Statesman

Three months after announcing the decision to ban images of guns on the dating and networking app she created, Bumble founder Whitney Wolfe Herd said she and her employees have received multiple threats relating to the decision.

According to Page Six, Herd told a crowd at Cannes Lions that the “polarizing” decision led the Austin-based brand to have police at their office “for several weeks.”  

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“’I’m gonna show my Glock and my you know what’” with literally a picture of the Glock and the other thing. It was, ‘We’re coming for you, we know where your office is.’ Our team members were getting harassed. It’s been really wild,” Herd said.

Herd said the decision was even controversial within the company, “but it was the right thing to do.”

“We have a lot of people on our team that are responsible gun owners,” she said in Cannes. “I’m from Texas … Our brand values are equality, empowerment, kindness, and accountability. Do guns fit that bill? No. The majority of women that die from domestic abuse a year is from guns. So why would we want to romanticize that?”

Herd told a crowd at South by Southwest in March that she didn’t regret the decision.

“We will always put our values before our bottom line. End of story,” she said.

The company made the decision to ban gun imagery from its platform in early March, after a February shooting at Marjory Stoneman Douglas High School in Parkland, Fla. left 17 people dead and 15 others injured.