May TV ratings: See how your favorite Austin news station fared
TV stations across the country wrapped up the all-important May “sweeps” period Wednesday, pulling out all the stops to get viewers to tune in.
Looking at total households and the advertiser-coveted demographic of adults ages 25-54, NBC affiliate KXAN and ABC affiliate KVUE were the frontrunners, for the most part.
KVUE was the station to beat in the morning, while KXAN was the frontrunner in the evening.
CBS Austin, meanwhile, reported that it saw year-over-year growth for six of the seven newscasts it produces weekdays, including a 27 percent increase in households at 10 p.m. That was enough to push “CBS Austin News at 10 p.m.” into second place, behind KXAN and ahead of KVUE.
“I am proud of this team’s hard work,” said Amy Villarreal, vice president and general manager for CBS Austin and Telemundo Austin. “CBS Austin News is committed to winning breaking news on all platforms, providing important consumer advocacy reports and producing exclusive content in all newscasts. We will continue to work hard to be a trusted news source for our Central Texas viewers.”
TV stations use Nielsen ratings from sweeps months to set the price they charge for commercials. More viewers mean higher ad rates.
Each ratings point equals 7,915 Central Texas households. The first number is ratings points and the second is total households.
4:30 a.m.
KVUE: 1 / 7,915
KTBC: .7 / 5,541
KXAN: .3 / 2,375
KEYE: .3 / 2,375
5 a.m.
KVUE: 1.5 / 11,873
KXAN: 1 / 7,915
KTBC: 1 / 7,915
KEYE: .5 / 3,958
6 a.m.
KVUE: 2.8 / 22,162
KXAN: 2.3 / 18,205
KTBC: 1.7 / 13,456
KEYE: .9 / 7,124
Noon
KXAN: 2.1 / 16,622
KTBC: 1.2 / 9,498
5 p.m.
KXAN: 4.4 / 34,826
KVUE: 4.1 / 32,452
KTBC: 2.4 / 18,996
KEYE: 1.3 / 10,290
6 p.m.
KXAN: 5.9 / 46,699
KVUE: 4.4 / 34,826
KEYE: 1.9 / 15,039
9 p.m.
KTBC: 2.7 / 21,371
KNVA: .8 / 6,332
9:45 p.m.
KNVA: .5 / 3,958 (‘KXAN Sports: More Than the Score’)
10 p.m.
KXAN: 4.8 / 37,992
KEYE: 3.2 / 25,328
KVUE: 2.8 / 22,162
KTBC: 2 / 15,830
Each ratings point equals 8,456 Central Texans ages 25-54. The first number is ratings points and the second is total in-demo viewers.
4:30 a.m.
KVUE: .4 / 3,382
KTBC: .1 / 846
KXAN: .1 / 846
KEYE: .1 / 846
5 a.m.
KVUE: .6 / 5,074
KXAN: .6 / 5,074
KTBC: .2 / 1,691
KEYE: .1 / 846
6 a.m.
KVUE: 1.8 / 15,221
KXAN: 1.5 / 12,684
KTBC: .6 / 5,074
KEYE: .4 / 3,382
Noon
KXAN: .5 / 4,228
KTBC: .4 / 3,382
5 p.m.
KVUE: 1.3 / 10,993
KTBC: 1.2 / 10,147
KXAN: 1 / 8,456
KEYE: .2 / 1,691
6 p.m.
KXAN: 1.8 / 15,221
KVUE: 1.7 / 14,375
KEYE: .4 / 3,382
9 p.m.
KTBC: 1.4 / 11,838
KNVA: .3 / 2,537
9:45 p.m.
KNVA: .2 / 1,691 (‘KXAN Sports: More Than the Score’)
10 p.m.
KXAN: 2 / 16,912
KTBC: 1.3 / 10,993
KVUE: 1.1 / 9,302
KEYE: .8 / 6,765