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There’s a new Austin brewery, Hitmaker, in former Thirsty Planet space

Arianna Auber
aauber@statesman.com
So far, Hitmaker Brewing only has one beer on the market, an IPA, but two others are on their way.

Four friends and longtime veterans of the bar and restaurant industry have taken over the vacated brewing facility in Southwest Austin where Thirsty Planet used to be to venture into a new segment of the booze business.

Marcos Canchola, Brian Hyde, Joe Holifield and Chris Fish are opening Hitmaker Brewing at 11160 Circle Dr., not far from Hill Country beer destinations like Jester King Brewery. Though the taproom at Hitmaker isn’t yet ready for visitors, one of the beers, an IPA, recently hit the Austin market. 

It’s now on tap with “lots of fruit and citrus notes and an assertive, bitter finish,” according to a news release. Other beers to expect soon from Hitmaker include a kolsch and a rye pale ale called Pale Ryder. They’re being made by head brewer Holifield, who started homebrewing 10 years ago and took brewing courses at the Siebel Institute in Chicago. 

The IPA is available at the Hideout Pub, Bender Bar and Grill, Pour House Pub, Violet Crown Social Club, Pour House Pints and Pies, Turntable Eatery, Waller Creek Pub House and Iron Cactus on Sixth Street — many of which are places a couple of the co-founders also own.

Hyde and Canchola operate six bars and restaurants together, including  the aforementioned Hideout, Bender, Violet Crown and Pour House, as well as beloved local dive bar Barfly’s. Turntable, in the former House Pizzeria building on Airport Boulevard, is Canchola’s latest project with two of his two longtime Barfly’s employees, Lucas Navarro and Albert Varela.

Hitmaker’s taproom is expected to open sometime later this year, according to the release. Thirsty Planet left the facility off Highway 290 to move into a much larger space on South Congress Avenue, just north of Slaugher Lane, that will allow the brewery to nearly quadruple production. Thirsty Planet’s taproom isn’t yet open, either, as the focus has been on distribution.

For more information, visit hitmakerbrewing.com.

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