KXAN adding 2-hour morning newscast on sister station KNVA
Editor’s note: This article was originally published September 2, 2013
Members of KXAN’s morning news team will see their workload double this week.
The station, which currently airs local news from 4:30 to 7 a.m., is set to launch a two-hour newscast on sister station KNVA, Austin’s CW affiliate, starting Tuesday.
The broadcast will run from 7 to 9 a.m. and will feature the same anchors viewers are accustomed to seeing on KXAN: newscasters Brian Sanders and Sally Hernandez, traffic reporter Amanda Dugan and weatherman Mark Monstrola.
“We genuinely like each other,” said Hernandez, who has anchored KXAN’s morning newscasts for the past eight years. “It’s going to be nice to have this extra time together.”
The KNVA newscast will enable the station to dig deeper on the day’s big stories, Hernandez says. There will be more entertainment news and updates from the kxan.com web staff, too, but the focus will remain on delivering the quick-hit headlines, weather forecasts and traffic alerts morning viewers expect to see before they head off to work and school each day.
“We want to help people plan their day by giving them real local news,” Hernandez said.
The 7 a.m. newscast faces some stiff competition, though, going up against the network morning shows — ABC’s “Good Morning America,” CBS’s “Early Show” and NBC’s “Today” — as well as already established local newscasts airing on KTBC and YNN.
But Hernandez says she’s ready for the challenge.
“I’m very protective of our viewers,” Hernandez said. “I really respect them. We know they’ve got choices, and it’s an honor to be part of their morning routine.”