Austin-based GSD&M created RadioShack Super Bowl ad

Editor’s note: This article was originally published February 3, 2014

A RadioShack ad that debuted during Sunday’s Super Bowl was crafted by Austin-based advertising firm GSD&M.

The 60-second commercial helped launch the electronics retailer’s new “Do It Together” campaign, designed to promote the chain’s modernized stores and a new assortment of products that’s being offering.

It’s GSD&M’s first work for Fort Worth-based RadioShack.

Another Super Bowl ad, this one for Budweiser, featured actor Don Jeanes, a 2003 graduate of Texas State University.

In the commercial, Jeanes reprises his role from last year’s Super Bowl ad, playing a Clydesdale trainer.

Both the RadioShack and Budweiser ads aired nationally.

San Antonio-based H-E-B, meanwhile, aired a regional ad in several Texas cities that featured former Dallas Cowboy Troy Aikman.

The 60-second spot kicked off a statewide search for a new Primo Pick product – items made in Texas and sold exclusively at H-E-B.