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Friday music picks: Freestyle Fellowship, Mindz of a Different Kind

Staff Writer
Austin 360

Freestyle Fellowship, Mindz of a Different Kind, Third Root at the ND. The main event at this show is obviously an appearance from L.A. underground hip-hop titans Freestyle Fellowship, who are in the middle of their aptly named Masters tour, but don’t skip the openers. With furious urgency, brutal straight talk and truckloads of soul, “Sarah Bellum,” the new mixtape from Cipher ATX alums Mindz of a Different Kind, is insanely good. Combining the talents of Austin DJ Chicken George and San Antonio rappers Easy Lee (of Mojoe) and Mex-Step, Third Root offers a sharp, scholarly deconstruction of race and power and a call for black and brown unity that has never felt more important. $15-$20. 10 p.m. 501 Brushy St. ndvenue.com. —Deborah Sengupta Stith

Also: AMP’s United We Jam, a two-day fundraiser for the musician’s advocacy organization, kicks off at multiple venues around town. Highlights include twangy garage rock from Harvest Thieves and dreamy pop from Emily Wolfe at Holy Mountain, electronic dance music by Gobi at Spiderhouse Ballroom and psych rock from Holy Wave, who are also celebrating a European tour kick off at Hotel Vegas. … Texas Industrial Fest rages at the Scoot Inn all weekend long. Covering a broad spectrum of electronic genres from industrial goth to dubstep, the festival also features fire performers and cage dancers. Night one, “Aggro Terror night” is headlined by Atlanta act Helltrash. … The Continental club serves up a double shot of soul with Latasha Lee and the Black Ties and Soul Track Mind. … Blues-rock rap act G. Love and Special Sauce is at Stubb’s with legitimate blues great Keb Mo. … For an alternative take on the blues, drop by the Cactus Cafe where vocalist Shemekia Copeland unleashes her smoky, sultry pipes. … Round Rock post-hardcore band the Artillery plays the Mohawk’s outdoor stage while folk artist Jess Williamson plays a SXSWCares benefit on the inside stage. … NOLA faves Cowboy Mouth bring their swampy rock to the Belmont.