96.3 RnB adds Suga Rae to DJ lineup
Austin’s airwaves just got a whole lot sweeter.
Suga Rae has joined the DJ lineup on 96.3 RnB, holding down the 10 a.m. to 3 p.m. shift.
Before landing at the around-the-clock R&B station, she spent about a decade in Detroit, plus time in Dallas.
“Radio has always been in my blood,” Suga Rae said. “I was one of those kids who always had to have the radio on, no matter what I was doing.”
She made her first on-air appearance while still in high school, popping up as a guest on a radio show that featured student shoutouts.
“Once that ‘on air’ light came on, that was it,” Suga Rae said. “I knew I was where I was meant to be.”
Not long after that, she talked her way into a job, working her way up from an audio board operator to overnight and weekend on-air shifts — and eventually coveted weekday time slots.
“I didn’t mind starting at the bottom,” she said. “You’re humble that way.”
When the opportunity at RnB arose, Suga Rae said it was a no-brainer.
“This is like a blessing from God,” she said. “The weather here is such a draw and we’re the Live Music Capital of the World. I can’t wait to do my part to keep Austin weird. I want to be a weirdo, too.”
Tune in middays and the host promises you’ll get “raw Suga” — the real deal, not some cheesy, fake and egotistical radio personality.
“I’m the same person on air as off air,” she said. “I’m not into the whole diva thing. I like to act like I’m at the kitchen table with someone and we’re just kickin’ it and talking.”
On the air for only about a year, RnB has seen its ratings steadily rise, beating some well-established competitors. The folks who work on air and behind the scenes are determined to keep that momentum going, Suga Rae said.
“Everyone here is so excited,” she said. “The community is really embracing us. People love this station.”
96.3 RnB hosts
- 5 a.m. to 9 a.m.: “The Steve Harvey Morning Show”
- 10 a.m. to 3 p.m.: Suga Rae
- 3 p.m. to 7 p.m.: Snoop Daniel