Popular traffic reporter returning to Austin’s airwaves
Our city’s best-known traffic reporter returns to Austin’s airwaves Monday.
Joe Taylor, who most recently worked at Time Warner Cable News and, before that, at 590 KLBJ-AM, has been hired to provide traffic updates several times a day for four local radio stations owned by Entercom Communications.
Those stations are Mix 94.7, Majic 95.5, 96.3 RnB and Talk Radio 1370. Previously, they’d only sporadically aired traffic reports.
“This shows their commitment to traffic,” Taylor said. “They really believe in me. They believe in my brand and the product I can deliver.”
That “Skywatch Traffic” brand Taylor established has been around more than a decade, and Entercom executives say it brings instant credibility to the reports they’ll be offering weekday mornings and afternoons during rush hour.
They also point out that most radio traffic reporters in Austin are piped in from other cities. Austin’s Clear Channel-owned stations, for instance, laid off their local traffic reporters in 2011 and now get their updates from a hub in Dallas.
“The addition of Skywatch Traffic gives our listeners the best local traffic updates on Austin radio, presented by Austin’s foremost traffic authority, Joe Taylor,” said Cat Thomas, Entercom’s local vice president of programming.
Since he left Time Warner Cable News a few months back, Taylor said his full-time focus has been on inking a new deal that would get him back doing what he loves best. Central Texans who recognize him from his TV and radio work have been eager to see Taylor return, as well.
“I couldn’t be more thankful,” he said. “I have people who stop me every day and ask, ‘How’s the traffic?’ ”
The wait, he says, was totally worth it.
“Austin’s my hometown,” Taylor said. “I’ve seen the city from the sky thousands of times. I know Austin and its roads.”