Listen to Austin 360 Radio

Dinges: Big wins for KVUE, KXAN in November ratings race

Gary Dinges
gdinges@statesman.com
Robert Hadlock co-anchors KXAN’s 5 p.m. and 6 p.m. newscasts, which are both No. 1 in the latest Nielsen ratings.

In the race for Nielsen ratings, KVUE and KXAN continue to be Austin’s TV stations to beat.

In November, one of four “sweeps” months each year, ABC affiliate KVUE had the No. 1 newscasts at 4:30 a.m., 5 a.m., 6 a.m., middays and 10 p.m. NBC affiliate KXAN was the frontrunner at 5 p.m. and 6 p.m.

“I am extremely proud of the work my staff is doing in providing quality journalism,” KVUE president and general manager Patti Smith told me. “The viewers’ recognition of our efforts, across all dayparts, is deeply appreciated.”

KVUE continues to battle the “Oprah Effect” at 4 p.m., though. Last year, Oprah Winfrey’s replacement, “The Ellen DeGeneres Show,” was able to attract only about half as many viewers as the now-retired Queen of Daytime. “Katie,” Katie Couric’s new daytime talk show, took over the 4 p.m. spot this fall and also is falling short of Winfrey’s numbers.

That dip has cleared the way for KXAN’s twin wins at 5 p.m. and 6 p.m. for more than a year now.

“We are excited to see continued multi-year growth from November 2010 to 2011 to 2012 in most of our newscasts, particularly at 6 p.m., where we have placed many of our key investigations featuring lead investigator Chris Willis,” said Eric Lassberg, president and general manager of KXAN and sister stations KBVO and KNVA. “Viewer feedback has been a major reason to cover investigative stories, and we greatly appreciate the viewer tips we receive on a daily basis.”

Fox-owned KTBC has bragging rights, too. The station reports it has the fastest-growing local newscast. Viewership for its 6 a.m. broadcast grew 44 percent year to year.

Other ratings tidbits:

• At 9 p.m., KTBC’s news is No. 1, handily topping a KXAN-produced newscast on CW affiliate KNVA.

• ABC’s “Good Morning America,” airing from 7 to 9 a.m. on KVUE, is the top-rated network morning show, and “NBC Nightly News” on KXAN ranks first among the 5:30 p.m. network newscasts.

• While it still lags far behind the competition, numbers were up dramatically for KEYE’s “CBS This Morning.” The show had more than twice as many viewers as it did in November 2011.

• KVUE’s “Live! With Kelly and Michael” is the ratings winner at 9 a.m., followed by the third hour of NBC’s “Today” on KXAN.

• In prime time, KEYE is home to the most-watched network programming, followed by KVUE, KXAN and then KTBC weekdays. Looking at the full week, KEYE is again in first place, with KVUE and KXAN in a virtual tie for second and KTBC in third.

• Late nights, from 10:30 p.m. to midnight, viewers favor the lineup on KVUE, which is trailed by KXAN, KTBC and then KEYE. Starting in January, KVUE’s 10 p.m. newscast will be followed by “Jimmy Kimmel Live,” with “Nightline” sliding back an hour to 11:35 p.m.

• KTBC saw big ratings jumps for several programs, including “The Big Bang Theory” at 6:30 p.m. and 10 p.m. weeknights and, in primetime, Fox’s “The X Factor.” Sundays, numbers for “The Big Bang Theory” and “The Simpsons,” at 10 p.m. and 10:30 p.m. respectively, were up, as well.

Read my blog at austin360.com/tvblog or follow @gdinges on Twitter to get the latest updates on local radio and TV stations.

November Nielsen ratings

Each ratings point equals 7,053 Central Texas households. The first number is total households, the second is ratings points and the third is share, the percentage of in-use TV sets tuned to a particular channel.

4:30 a.m.

  • KVUE: 4,232/.6/4.6
  • KTBC: 3,527/.5/4
  • KXAN: 3,527/.5/4

5 a.m.

  • KVUE: 10,580/1.5/9
  • KTBC: 8,464/1.2/7.5
  • KXAN: 6,348/.9/5.2
  • KEYE: 2,116/.3/2

6 a.m.

  • KVUE: 20,454/2.9/12.2
  • KXAN: 19,043/2.7/11.3
  • KTBC: 17,633/2.5/10.6
  • KEYE: 3,527/.5/2

11 a.m.

  • KVUE: 12,695/1.8/6.8

Noon

  • KXAN: 10,580 /1.5/5.6
  • KTBC: 9,169/1.3/4.6

5 p.m.

  • KXAN: 34,560/4.9/11.9
  • KVUE: 28,212/4/9.7
  • KTBC: 12,695/1.8/4.3
  • KEYE: 6,348/.9/2.3

6 p.m.

  • KXAN: 40,907/5.8/12.3
  • KVUE: 33,854/4.8/10.1
  • KEYE: 11,990/1.7/3.6

9 p.m.

  • KTBC: 16,222/2.3/4
  • KNVA: 6,348/.9/1.6

10 p.m.

  • KVUE: 38,086/5.4/10.5
  • KEYE: 31,033/4.4/8.6
  • KXAN: 27,507/3.9/7.7