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Texas French Bread heightens its ambitions with new executive chef Max Mackinnon

Matthew Odam
A tray of smoked meats from Franklin Barbecue.

People occasionally ask me for recommendations on shipping Texas barbecue to friends. I usually point them towards great direct order options like Snow’s BBQ in Lexington or Black’s BBQ in Lockhart.

They’re always grateful. But invariably the always have a follow up?

Franklin Barbecue doesn’t ship, do they?” (Actually, they usually say Franklins and I have to correct them.)

“Nope,” I tell em.

“Dang,” they say.

Well, the Dang Days are over. Franklin Barbecue announced today that they have teamed with Goldbelly to ship their barbecue nationwide.

Customers can order a package that includes a five-pound brisket and a 15-ounce bottle of Franklin Barbecue sauce for $249, which includes shipping.

Orders are taken up to six weeks in advance, according to the Franklin Barbecue post on Instagram, and Goldbelly ships the barbecue on Mondays. But, you know, there’s kind of a line. The Goldbelly is currently sold out, but Aaron Franklin says the restaurant is adding a cook and will be offering even more brisket next week.

This is the first time Franklin Barbecue has ever offered shipping, and Franklin said the time and partner just felt right.

“We thought it would be cool to bring Franklin Barbecue to the wonderful people that have been able to visit us in the past and those who haven’t had the chance,” Franklin said. “Since our dining room is closed due to Covid and travel is weird, the added capacity we have on the cookers made the Goldbelly decision an easy one.”

Franklin Barbecue has not reopened its dining room since the state ordered them temporarily closed in March but has been taking online to-go orders.

Franklin Barbecue is not the first outstanding Central Texas barbecue joint to sell on Goldbelly. Louie Mueller BBQ of Taylor started a partnership a few years back, and Goldbelly also sells smoked meats from Micklethwait Craft Meats, Terry Black’s BBQ, Snow’s and more.


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