New restaurants: Noodles & Company coming to El Paso and Las Cruces in 2022
A noodles franchise, Noodles & Company, is coming to El Paso and New Mexico, with plans for four new restaurants.
Las Cruces businessman Carlos Hill, president of Tsunami Enterprises LLC, plans to open the restaurants in the next three years, with the first one opening by fall 2022.
“We are thrilled to partner with Carlos and his team as we expand the Noodles’ brand in new territories,” John Ramsay, vice president of franchise sales, said in a news release.
“Our goal is to seek operators who share our brand values and who are passionate about meeting our guests’ needs, and we believe Carlos is an ideal partner," he said. "We are confident that the Noodles’ unique brand strengths and brand activation strategy will resonate in this new market and our team is ready to support Carlos as he opens these new restaurants.”
The franchise is known for its bowls of classic Zoodle noodles, indulgent Wisconsin Mac & Cheese and cauliflower noodle dishes.
Hill said he has always been a fan of the brand.
"The Noodles & Company brand appeals to a broad range of lifestyles, convenience, and dietary needs, and I believe there are many underserved fans in this area who will be ecstatic when our new restaurants open," Hill said in the news release.
The franchise, started in 1995, is made up of more than 450 restaurants in the United States.
María Cortés González may be reached at 915-546-6150; firstname.lastname@example.org; @EPTMaria on Twitter.