How one local beer is helping to keep Austin beautiful for Earth Day
Starting on Earth Day, we can help to beautify Austin by drinking beer — a local beer in particular, of course.
Each of the Jack Allen's Kitchen locations and sibling restaurant Salt Traders Coastal Cooking have joined forces with Circle Brewing to raise funds for the nonprofit Keep Austin Beautiful. Order a pint of Circle's Lady Bird IPA at any of those eateries starting on April 22 through the end of May, and a portion of the proceeds from the beer will go directly toward the organization.
Among other community initiatives, Keep Austin Beautiful organizes volunteer days to clean up certain areas of the city. In addition to donating money from IPA sales, the Circle, Jack Allen's and Salt Traders teams plan to participate in Keep Austin Beautiful's Lady Bird Lake Cleanup Day on June 8.
Circle Brewing co-founders Ben Sabel and Judson Mulherin named one of their most top-rated beers, the Lady Bird IPA, as a tribute to Austin and our love of the outdoors. (Lady Bird Johnson, the wife of President Lyndon B. Johnson, was an advocate of the environment and a co-founder of the Lady Bird Johnson Wildflower Center. The lake in the center of town is also named for her.)
"Not only do we want a cleaner Austin, but we're hoping this partnership specifically highlights awareness in the community for clean water," Sabel said in a news release. "Together, our partnership (with Jack Allen's and Salt Traders) helps to bring awareness not only to the value of locally sourced ingredients that go into their amazing food, but it underscores the importance that clean water has on the entire ecosystem."
The Lady Bird IPA is exactly the sort of tropical-heavy IPA we've come to love. All four Jack Allen's Kitchen locations, as well as Round Rock's Salt Traders, will have it for the Earth Day philanthropic effort through May 31 this year.