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Austin Eastciders' newest cider dives into wine's hottest trend — rosé

Arianna Auber
Grab the latest Austin Eastciders flavor starting March 4, when it will become a permanent addition to the cidery's canned lineup. [Contributed by Austin Eastciders]

There's something about rosé. The pretty-in-pink wine has skyrocketed in popularity over the past few years, thanks in large part to its refreshing, perfect-for-summer taste. 

As a result, winemakers in Texas and everywhere else make their own versions of rosé, whether it's sparkling, comes in cans or has been produced through ancient, unusual methods. But they aren't the only ones. Austin Eastciders is about to release its newest year-round flavor of canned cider, and yes, it's what you might think (and hope for, too) — rosé cider.

Austin Eastciders Rosé Cider doesn't contain any grapes. Inspired by Provençal rosé, the latest addition to Eastciders' quickly growing lineup features ingredients beyond apples that will bring to mind that classic style of wine without its defining fruit. You won't have any doubt that it's a cider, of course, as the core ingredient is a blend of bittersweet and dessert apples. Additionally, the cider was made with hibiscus and rose oil.

The new flavor "is a fruit-forward, floral riff on rosé cider,” Brittnay Perlo, Austin Eastciders' master cidermaker, said in a news release. “It provides a sweet cherry and floral aroma, while delivering the taste of rose petals, black currant, hibiscus and, of course, crisp apple.”

Sounds delicious, doesn't it?

Eastciders' releases of new ciders are constant. A pear-rosemary flavor released earlier this month as part of the cidery's experimental series. A brut cider — inspired by another popular beverage trend, that of effervescent, super-dry beers and wines — came out just before the new year. The latest, according to Eastciders president Brad McKeever, has been in the works for a few years, but it was only recently that a recipe was perfected.

It's got a flavor profile, he said in the release, "we are all excited about."

And it joins a veritable roster of other rosé ciders on the market that aren't actually a combination of cider and rosé. Sometimes, though, these can feature grapes along with other fruits. They include popular brands like Angry Orchard and Seattle Cider. But Austin Eastciders Rosé Cider is the first of the category made locally.

The rosé cider hits all Eastciders markets March 4 — just in time for South by Southwest — in six-packs, 12-packs and on draft. Take a moment to marvel about those cans, which are accented in bubble-gum pink.

Austin Eastciders is a rapidly growing brand that recently reached the 50,000 barrel sales mark. For more information, visit