Austin saw increase in online alcohol sales during election night
No matter how people voted in the midterm elections this year, there's no doubt Election Day was a stressful time for many of us. We responded accordingly, according to online alcohol delivery service Drizly.
Which is to say, we drank a lot of booze — especially for a Tuesday.
Drizly has compiled data suggesting that online alcohol sales increased by 8 percent across the U.S. But some cities were drinking a little more heavily than others. Drizly, which has brought its booze delivery service to 101 markets across the country and Canada, including Austin, Houston and Dallas, noticed that alcohol orders in our booze-loving city, in particular, increased by 5 percent.
Alcohol sales also rose in Tampa by a whopping 53 percent, in Seattle by 35 percent and Washington DC by 26 percent. (Each calculation was made by comparing yesterday's sales to the previous Tuesday's.)
Drizly isn't saying whether the sales were a result of people drowning their sorrows or toasting victorious candidates, of course, but Texas was the site of a close senatorial race between U.S. Sen. Ted Cruz and U.S. Rep. Beto O’Rourke, who sought Cruz's seat through an ambitious campaign that raised more money than any Senate candidate in history. O'Rourke was ultimately not successful. Plus, Florida, where Tampa is located, has also been a fiercely contested battleground state.
The online booze delivery service came to Austin in 2014, one of the first companies to bring such a service to town. Most recently, local liquor store Twin Liquors joined the alcohol delivery game, allowing customers using a new app to search through beers, wines and spirits and have their order either ready for pick up at a nearby store or delivered straight to their home, if the order is over $30.