Concha feel my love: Where to find a heart-shaped pan dulce for Mother’s Day
Heart-shaped foods aren’t only popular around Valentine’s Day.
To celebrate Mother’s Day this week, Fiesta is selling heart-shaped conchas — those colorful pan dulces found at Mexican bakeries and many everyday grocery stores alike — at both its Austin locations along Interstate 35, one near 38th Street and another at Stassney.
Starting today through May 13, you can buy these “corazonchas” for 65 cents each or an 8-pack for $2.99 at all the Fiesta stores in Texas. You’ll remember that Fiesta got a new owner a few months ago, and this is the latest in a series of new marketing initiatives to expand the supermarket’s consumer reach.