Listen to Austin 360 Radio

Midland playing the Chili’s at 45th and Lamar sounds like the perfect SXSW show. Too bad it’s fake.

Jake Harris

It’s an old South By Southwest Music tradition: Pick a niche band. Pick an Austin venue. Mash them together for a hilarious fake show that might dupe concert-goers.

Related: Willie Nelson, Miranda Lambert, Midland among Academy of Country Music award nominees

Last year, it was “Morrissey LIVE at Franklin BBQ” and Drake performing atop the Frost Tower.

This year, it’s Midland at the Chili’s on 45th and Lamar.

The above fake poster was posted to Reddit (where the Chili’s jokes are as limitless as the restaurant’s chips and salsa) last week by u/plzhld.

It looks pretty real, especially for a SXSW show. There’s even $3 South By Southwestern Eggrolls! And special guest the Bologna Boys! Wonder what they’d sound like. Maybe they’re just a band that sings songs about the debate in the country music community about Midland’s “real country” chops.

From the archives: New SXSW tradition: Curating the absurd ways bands describe themselves

Then again, there might be some good meta commentary here about how the poster looks real but is in fact fake, and a big part of Midland’s Big Machine brand is that they play real, authentic music but look like prepackaged cowboys...but that’s me rambling after eight days of working weird hours for this festival.

From the archives: Meet Midland, a Dripping Springs country music trio that just released one of the year’s best EPs

Alas, Midland is playing in Grand Forks, North Dakota on Saturday. But the poster looks good, don’t it?

Comment below with your favorite fake SXSW shows you’ve seen advertised this year. 

More SXSW:Don’t know where to go? We have a party guide for that!