With Jack in the Box Super Bowl commercial, Martha Stewart’s transformation now complete
Martha Stewart came out of prison a changed woman.
No longer confined to the precious perfectionism of her previous culinary career, the famed TV host first hit the news shows to talk about the friends and crafts she made while serving five months back in 2004. “I’ll be back,” she promised, not for committing a crime — she always maintained innocence to the insider trading claims — but as a member of the community.
She was 62 then, and in the past decade, Martha has reinvented herself, most notably with her friendship and business partnership with Snoop Dogg, with whom she hosts a cooking show.
In yesterday’s Super Bowl, however, Stewart took it one step further: Appearing in a commercial for Jack in the Box.
As much as I liked the H-E-B commercial for its Quest for Texas Best competition — or its “Spurs Retirement Vehicle” ad promoting the store’s curbside pick-up — I think I’ve decided this Martha Stewart commercial might be my favorite of the night.
What was your favorite Super Bowl Commercial? Did Martha make the right move by agreeing to promote fast food?