Jackie Huba taps into Lady Gaga customer loyalty

Lady Gaga has 39 million Twitter followers.

That’s more than you do. Unless your name is Justin Bieber or Katy Perry.

Gaga’s Facebook fan page does even better with 58 million followers. That equals the total population of all but a few sovereign countries.

These sheer numbers fired Jackie Huba’s fascination with the outlandish musical artist. The Austin expert on customer loyalty, who speaks and consults on that subject for a living, had to find out the secret of Gaga’s social success.

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