Listen to Austin 360 Radio

Brooks hosts DJ-led runs with Run Happy Tour at SXSW

Pam LeBlanc

Editor’s note: This article was originally published March 7, 2014

Brooks Running is bringing its Run Happy Tour, complete with DJ-led morning runs, to SXSW Interactive.

The shoe maker will host group runs at 7:30 a.m. Saturday, Sunday and Monday, starting at the SXSW Registrant’s Lounge at East Fourth and Neches streets. Runners can choose from a 5K or 10K route each day.

Because this is SXSW, after all, a live DJ will lead the pack, spinning beats to move your feet. (Free Run Happy T-shirts, too!)

And keep your eyes peeled for the Run Happy Tour pedicab. Snap a picture of it and share it via Instagram with the #runhappy tag for a chance to win a Spotify Premium subscription and head-to-toe Brooks gear.

Register for the runs at