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Sticky Toffee Pudding, Primizie, Stubb’s honored at Fancy Food Show

Addie Broyles
abroyles@statesman.com

A few weeks ago, the Summer Fancy Food Show took place in New York City, and a trio of Austin-based food companies were competing as finalists in the annual Sofi Awards, one of the highest honors for artisan food products in the country.

Millionaire Shortbread with Smoked Hickory Sea Salt ($2.79, stickytoffeepuddingcompany.com) from Austinite Tracy Claros’ Sticky Toffee Pudding Company, a frequent winner at these awards, took the top prize in the cookie category. These decadent bars are available on her website or at local stores including Whole Foods Market, Central Market, Fresh Plus and the Whip In.

Two other products were finalists but did not win their respective categories. In the new product category, Stubb’s Hatch Chile Cookin’ Sauce from Stubb’s Legendary Kitchen ($3.69 for 12 ounces, stubbsbbq.com) lost to a sesame pink salt lentil rice crispbread from East Hampton Gourmet Foods. The Austin-based company, which operates independently of the music venue and restaurant downtown, sells dozens of products, including marinades, rubs and barbecue sauces, in stores across the country.

Primizie’s Simply Salted French Velvet Grey Sea Salt Crispbread ($3.99 for 6.5 ounces, primiziesnacks.com) took second place in the snack food category, not too shabby for a thick-cut chip that started as an appetizer at Mark and Lisa Spedale’s East Austin restaurant, Primizie Osteria, which closed in 2009.

The non-GMO chips are now sold in four flavors — the seven-herb Classic; Cheese made with smoked gouda and roasted garlic; Chile, made with a mix of New Mexican mild Chimayo chile and lime; and the Simply Salted variety seasoned with French Velvet Grey Sea Salt — at more than 4,000 stores nationwide.