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Circuit of the Americas hires Round Rock food service company for F1

Addie Broyles

Just three months ahead of the third U.S. Grand Prix, Circuit of the Americas has fired its food service company and hired another.

Last week, COTA terminated a contract that was set to run through 2022 with Sodexo, one of the largest food service and facilities management companies in the country. (Ahead of last year’s Formula One race, I interviewed Sodexo chefs to find out what it takes to feed 250,000 people over a three-day event.)

Sports Business Daily reported earlier this week that COTA had signed a new 10-year contract with Ryan Sanders Sports Services, the Nolan Ryan-owned concessionaire that is based in Round Rock and runs the food service at Dell Diamond.

From a Sodexo press release: “We were surprised to hear about this new direction after enjoying a great partnership and helping create such outstanding fan experiences at Circuit of The Americas since its opening almost three years ago,” said Sodexo Leisure president Steve DiPrima. “In managing nearly 40 marquis events including races, concerts and festivals, Sodexo consistently delivered above average per capita figures for COTA.”