SXSW throws a party at EAST
Austin’s festival culture — and its attendant side-party-to-a-festival culture — may have just hit the tipping point: the very-much-for-profit SXSW is hosting a party during the non-profit East Austin Studio Tour.
That’s a little like somebody’s parents crashing the cool kids’ party.
Somebody’s disapproving parents that is. SXSW has long griped about the many side parties and unofficial showcases that have piggy-backed on to its own official events.
SXSW’s “Sunday School” party is, however, an official, or at least sanctioned, EAST event.
The happening features DJ Jes Carpenter is 3 to 9 p.m. Nov. 16 at Delta Millworks, 4701 E. Fifth St., at the corner of East Fifth St. and Springdale Road.
It’s free, too.
Drinks from Austin Beerworks, Lagunitas, Treaty Oak, and Juiceland. Food from Micklethwait Craft Meats and Vegan Nom.
And you have marvel at the (ironic?) coincidence that such a confluences of festivals happens to be in building whose owners commissioned an artist to paint a mock (ironic?) version of South Austin’s now iconic “I Love You So Much” graffiti.
Yet no sooner did “I Hate You So Much” appear on the Delta Millworks wall along Springdale Road then street artists began a rather clever series of alterations.