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Saudi Arabia’s Princess Reema added as SXSW Interactive keynote speaker

Omar L. Gallaga
ogallaga@statesman.com

On Friday, South by Southwest Interactive announced that entrepreneur and Saudi Arabian Princess Reema Bint Bandar Al-Saud has been added to its 2015 festival as a keynote speaker. Princess Reema is the CEO of Alfa International, a luxury goods company that runs a Harvey Nichols story in Riyadh. She grew up in the U.S., earning a degree from Mount Vernon College of George Washington University. She’s managed brands including Donna Karan and DKNY in the Middle East and in addition to her retail work has also advocated for women in the region. She founded Alf Khair, an organization aimed at providing work training.

She’ll be interviewed by Fast Company editor-in-chief Robert Safian on Saturday, March 14. It’s likely the keynote will be live-streamed for free online.

Princess Reema is the third keynote speaker to be announced for the 2015 festival, which runs March 13-17. Notably, all three of them, including MoMA curator Paola Antonelli and SiriusXM inventor Martine Rothblatt, are women.