Millennials love tequila and Gen X prefers rum, says study


Millennials love tequila and Gen X prefers rum, says study

We just learned that the most popular cocktail in Texas is not the margarita. But, did you know that a lot of tequila drinkers are millennials? Or that whiskey is most likely consumed by manufacturing professionals? Or that beer is most often consumed by drinkers who earn more than $100,000 a year?

All of those fun facts are according to Four Loko, who recently surveyed 2,000 drinkers about their favorite alcohols and then mapped out the demographic results. 

Some of the results might appeal to stereotypes (women are 80 percent more likely to pick wine as a drink of choice; men are 82 percent more likely to feel the same way about beer) and other results are a bit harder to believe (that above stat on $100,00 and beer; flavored malt beverages, like Four Loko, are most consumed care professionals). 

Other fun facts: Republicans prefer wine, Independents prefer tequila, Democrats prefer gin and Gen X apparently loves rum. 

A fun outlier in the study is cider. It is most popular with millennials, most popular on the West Coast, best described as “understated,” most often consumed by “nurturer” personality types and more than 80 percent of cider drinkers describe themselves as “introverts.” And yet, when responders were asked to describe an “epic party” where cider was present, words like “Vegas,” “wedding” and “weird” were used. 

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