Everyone’s favorite generation, millennials, are in the news again. Turns out, when they’re not shelling out on avocado toast, they’re actually moving to smaller, somewhat affordable cities.
Research from the Urban Land Institute ranked cities with increasing numbers of 20 and 30-somethings. The growth rates compared millennial populations from 2010 to 2015. To no surprise, the Live Music Capital of the World landed near the top of the list.
Austin ranked sixth and saw similar growth rate in its millennial population as Pittsburgh, at 6.6. percent. According to the institute’s data, the Austin-Round Rock area also experienced a 6.9 percent increase in millennials living in suburbs.
Entertainment site Uproxx attributes Austin’s popularity to “iconic music and food scenes, hot summers, and surrounding Travis County natural wonders.” Photos of the city skyline from above Lady Bird Lake, The Continental Club on South Congress and Pedernales Falls State Park (which is technically in Blanco County) accompany their write-up.
Austin is the highest-ranked Texas city on the list, with San Antonio-New Braunfels at No. 13, and Houston-The Woodlands-Sugar Land at No. 19. A map on Time’s website shows Dallas-Fort Worth as having a 2.2 percent decrease in the urban millennial population.
Some common features across the city list include relatively lower costs of living, close proximity to water and outdoor recreation as well as bustling nightlife scenes. As Uproxx writes, “everyone wants to be where the action is, but they also want to be able to afford the action.”