Austin’s most expensive hotel opened just in time for SXSW. People are already making fun of its decorations. 

The Fairmont Austin — now the city’s most expensive hotel, with a price tag of $370 million — opened just in time to host thousands of South By Southwest guests, as well as numerous panels and hosts this week. 

The 1,048-room hotel even played host to this year’s honoree lunch and panel for the Texas Film Awards

More: A-LIST PHOTOS: Texas Film Awards Gala red carpet on March 8

But some on social media Friday have already begun dragging the hotel’s interior design, calling it “terrible,” comparing it to “an upscale Cheesecake Factory” and bemoaning the fact that the hotel cost so much for the amount of design that went into it. 

Related: SXSW celebrity sighting: Armie Hammer at Lady Bird Lake

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A Twitter Moment highlighted some of the tweets:


I mean, some of this criticism is valid. Comic Sans? Everyone knows that’s a no-no. 

Redditors were a little more harsh than Twitter users with their criticism:

But some didn’t mind the design:

Later in the festival, an Instagram post bashing the hotel’s carpet made it on Reddit. Redditor u/good4steve said that the carpet “looks like what happens when you accidentally printed on the same page twice,” while u/highfinance420 wrote “Its like Panera bread merged with a bank.”

On March 13, we got some more photos of the hotel’s interior.

The Fairmont Hotel. Photo by (Taylor Tompkins). (Taylor Tompkins)
The Fairmont Hotel. Photo by (Taylor Tompkins). (Taylor Tompkins)
The Fairmont Hotel. Photo by (Taylor Tompkins). (Taylor Tompkins)

What do you think about the Fairmont’s design? Comment below. 

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