The Alamo Drafthouse now has a way for movie-goers to donate to Hurricane Harvey relief.
According to a blog post at Birth.Movies.Death., from now until late September, whenever Drafthouse patrons check out for a ticket purchase online, they will have the opportunity to donate money on top of their ticket, which the Drafthouse will then match, 100 percent.
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All of the donations the chain receives will go toward Americares, Greater Houston Community Foundation's Hurricane Harvey Relief Fund and The Food Bank of Corpus Christi.
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In addition, the Drafthouse’s merchandising offshoot, Mondo, will be auctioning off rare items to benefit the same groups listed above. Those items include a vinyl reissue of the “Drive” soundtrack and a set of re-done “Star Wars” posters. If those sound like things you’re interested in, head on over to Mondo and bid away.
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For those that have been displaced because of Harvey, the Drafthouse is also offering free admission until Sept. 7 to evacuees in San Antonio, Austin, Laredo and New Braunfels. Photo ID is required to prove residence.
On Sept. 3, all Drafthouse locations in Austin will donate $1 from every ticket purchased, and all Austin locations will also donate all ticket proceeds from “Honky Tonk Heaven” on Sept. 14.
In a Facebook Live video shared in the above B.M.D. blog post, Drafthouse founder and CEO Tim League explained more about the Drafthouse’s relief efforts:
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