Amid the emotion between the farewell show at Threadgill's Old No. 1 last Sunday night and the expected demolition of the building next month, the historic site's final act might be easy to miss.


But if you did, you'd be missing out on some serious Austin and Texas history.


Saturday and Sunday's Threadgilll's Last Call Auction — the fourth and final auction in a series — will include five original paintings by longtime Austin artist Jim Franklin that were created for the 1970s "Long Live Long Necks" advertising campaign for Lone Star Beer.


That ad campaign, run by an Austin company operating out of the Armadillo World Headquarters, helped link Lone Star to the rising popularity of progressive and outlaw country music.


At Sunday's farewell show, Jim Franklin told musician Dale Watson and the crowd that Lone Star had planned to get rid of the longneck bottle and his artwork helped save the Texas icon.


"You can't get rid of that," he said. "That's the shape of beer."


The auction will include hundreds of original posters collected by the late Willy Rader, who once put up posters around town for the AWHQ. Rader amassed such a large collection because he was paid in posters for his work.


Also on the block are 200 items from Eddie and Sandra Wilson's personal collection of Armadillo and Threadgill's relics and memorabilia. This includes posters, original photos, artwork and unique items such as an armadillo-shaped knocker intended to alert AWHQ patrons and staff in the event of a police raid.


The memorabilia auction will start at 10 a.m. Saturday. Restaurant equipment will be auctioned on Sunday. The auctions are at Threadgill’s, 6416 North Lamar Blvd. Masks required for entry. Register and see an online catalog at burleyauction.com.


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