Sadder things have happened, sure. But, the saddest news out of the pre-South by Southwest 2020 fanfare so far is that there will be significantly less cheese than in recent years.


Cheeselandia, which first popped up at SXSW in 2018, confirmed in a tweet last month that it will not be returning to the festival this year. The company, which works to promote specialty Wisconsin cheeses across the country, offered SXSWers a 70-foot-long cheese board in 2018 and a festival themed cheese world last year.


Hey @NossBoss! We sadly won't be attending SXSW this year, but fear not—we'll continue our cheesy tour 'round the nation and more 'gouda' surprises are in store... so stay tuned!

— Cheeselandia (@Cheeselandia) January 9, 2020

Both activations proved wildly popular, with lines often forming to get in.


Please come back next year for #SXSW @WisconsinCheese Everyone is talking about this and how amazing your event is #sxswisconsin #cheese #SXSW2018 #food

— Wootang (@klienomad5) March 14, 2018

Who wins @sxsw? The @WisconsinCheese team who pulled off World’s Longest Cheese board. It’s incredible and I may go back and sleep there tonight just to do it all over again tomorrow. All the goods on IG and FB Live :) #SXSWisconsin pic.twitter.com/futOoGKKs2

— Lisa Grimm (@lulugrimm) March 13, 2018

What’s happening? HEAVEN IS HAPPENING. #SXSWisconsin @WisconsinCheese I love you forever. pic.twitter.com/WtqadnE6iB

— Daniel Ramirez (@neftalirr) March 12, 2019

If you’re really after the cheese, though, Cheeselandia has promised more stops on its tour around the country, which it announces both on its website and Instagram.


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