UPDATE: A spokesperson for McCormick & Company tells the Statesman that Stubb’s products/McCormick came to a mutual agreement earlier this year with the Stubb’s restaurant team to continue to work together and keep the Stubb’s name on the restaurant."
Furthermore, McCormick is exploring new opportunities to grow the Stubb's brand with the restaurant group.
"What the Stubb’s restaurant and Stubb’s products both have in common is C.B. Stubblefield and a legacy of over 50 years," the McCormick representative wrote in an email. "This celebration tonight of Stubb being inducted into the Barbecue Hall of Fame is the perfect opportunity to honor the Stubb’s legacy, authentic Texas barbecue and great live music."
The legacy (and name) will live on for one of Austin’s most famous music venues and barbecue restaurants. Two years after agreeing to change the name of their restaurant to resolve claims made in a 2015 trademark lawsuit, Stubb’s Austin Restaurant Co. has been given permission to continue operating its restaurant at 801 Red River St. as Stubb's Bar-B-Que.
Maryland-based McCormick and Co., which bought One World Foods Inc., maker of Stubb’s barbecue sauce, in 2015 for $100 million and filed the lawsuit, has allowed the famed music venue and restaurant that opened in 1996 to continue operating under the moniker. The news comes as the venue’s namesake, C.B. Stubblefield, who opened his original Lubbock smokehouse in 1968, will be honored for his recent induction into the American Royal Barbecue Hall of Fame.
“We’re just a big family and sometimes families argue, and then they make up. That’s the best way to put it,” said C.B. Stubblefield’s grandson, Rocky Stubblefield, who has worked for the sauce company since 2007.
C.B. Stubblefield, who started cooking as a mess sergeant in the last all-black regiment in the Army during the Korean War, moved to Austin in 1986 and was still making his famous sauce himself using a 60-gallon cooker and a paddleboat oar for stirring when the sauce hit regional store shelves in 1992. A selection of marinades followed in 1994, shortly before Stubblefield died in 1995.
Stubb’s joins 2018 inductee Tootsie Tomanetz of Snow’s BBQ as the only other Central Texans in the American Royal Barbecue Hall of Fame.
A private celebration and ceremony commemorating Stubblefield’s induction into the Hall of Fame will take place at 5 p.m. Tuesday, with a public concert from the Marcus King Trio kicking off at 7 p.m.
“It’s a great honor for the family as well as the company for him to get recognized by other great barbecue people,” Rocky Stubblefield said.
One World Foods said in 2017 that it was pondering opening more restaurant's under the Stubb's banner, but Rocky Stubblefield told the Statesman this week that any expansion of the restaurant brand would be a joint venture with the Austin-based restaurant group.
FROM THE ARCHIVES
July 2017: Stubb’s restaurants, music venue changing names to settle lawsuit
July 2017: Is Stubb’s changing its name to Liberty Lunch? Documents say ‘yes’
October 2016: A year later, case of Stubb’s vs. Stubb’s still awaits trial