New Orleans-based coffeehouse PJ's Coffee is plotting a Texas takeover.
The popular Louisiana chain, which specializes in cold brew and nitro-infused coffees, announced this month an aggressive 180-store expansion into the Lone Star State over the next decade.
25 storefronts are slated to open in Austin, while 40 will open in San Antonio, 55 in Dallas Fort-Worth and a whopping 60 new coffeehouses will open in Houston. Texas currently has three locations in Cypress, downtown Houston and Pearland.
The goal number is extremely impressive, considering that just 90 locations are open around the world—mostly in Louisiana, with one storefront in Kuwait and three in Vietnam.
According to a press release, PJ's Coffee of New Orleans was founded in 1978 by Phyllis Jordan and was later acquired by Ballard Brands in 2008.
In addition to traditional coffee-shop fare, PJ's also offers icy, flavored espresso beverages like the "Granita" and "Velvet Ice" which have helped the chain achieve cult status in its hometown.
Watch out, Austin, your next culinary obsession is coming soon...!