Alamo Drafthouse's anticipated movie-ticket subscription plan, Alamo Season Pass, will launch at all of its theaters by the end of the year, CEO and founder Tim League told Business Insider.
"It's working for us and we love it. It's one of our biggest priorities this year, to get that rolled out," League told Business Insider.
Alamo Season Pass follows in the failed footsteps of similar ticket subscription service, MoviePass.
The service has been offered in beta form at two of Alamo's locations, one in New York and another in North Carolina, since July. The pass will come in the form of an unlimited plan that costs $20 a month in most areas of the country. League told Insider that in some places, like Los Angeles or Brooklyn, the price might be expected to be slightly higher.
Season Pass holders will reportedly use the Alamo Drafthouse app to reserve seats, and will also be given the option to add extra tickets.