Latin music star J Balvin has been announced as the surprise headliner at the Uforia Music experience at South by Southwest Wednesday evening at The Native Hostel.

Univision recently brought together the company’s music and audio properties under the Uforia brand. During SXSW, it’ll host live podcasts, documentary screenings and music events through Thursday.

LATIN MUSIC AT SXSW: 5 CAN'T MISS BANDS

Other featured performances Wednesday will include Latin artists Pedro Capo, Amenazzy, Eladio Carrión and Lyanno. On Thursday, the lineup features Manuel Medrano, MITRE, Nat’lee, Fuerza Regida and Legado 7.

For more information about Uforia events, visit uforiaatsxsw.splashthat.com/.